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Amazon go
Amazon go











You may be a little skeptical about the security and the accuracy of the whole process, I know I was. Since the store has a limited capacity and the cameras need to be able to track individuals, it is possible that you may have to wait in line OUTSIDE of the store. The lines are minimized and the process of checking out (arguably the most time consuming and annoying part of shopping) is completely cut out. If we think about the number of steps as a measure of convenience, it becomes pretty apparent that Amazon Go cuts out about two steps - making it approximately 33% more convenient. Take items out of bag, scan them, put back in bag.Quick access - same products, groceries, convenience stuff.

amazon go amazon go

  • Consumer goes around the store, picks up items, adds to bag, shops like normal.
  • Consumer scans in with Amazon App on smartphone
  • Quick access to everyday products, especially groceries and convenience goods.












  • Amazon go